3 Proven Tactics of Growth for Marketing a Functional Medicine Practice

Most functional medicine practitioners underestimate the zeal with which masses are moving towards natural alternatives for health conditions. There is a growing dissatisfaction with care that only involves the use of medication. 

If so many people are interested in functional medicine, why are the practitioners not getting enough traction? And why have you ended up on this page? The reason is that most healthcare providers are unaware of the importance of marketing a functional medicine practice.

This is where functional medicine marketing agencies like Marketing Wind help you increase your visibility so that patients in need can easily reach out to you. Worry not, we have you and your patients covered. 

The Need for Normalizing Functional Medicine

Despite its success and importance, functional medicine is still a less explored area from patients’ perspective. It is important to increase awareness so that those in need of treatment for the following conditions can be aided:

• Chronic health conditions
• Hormonal imbalance
• Autoimmune diseases
• Gut health issues
• Cardiovascular diseases

The best part of functional medicine is that it does not completely negate the concept of traditional medicine. Rather, it focuses on a holistic and integrated approach, whereby patients do not wholly rely on medications but also improve other aspects of their lives. 

In the digital world, patients are not just using recommendations from their family members. They are also using search engines. About 77% of patients look for doctors online. How can you ensure that your name pops up when they look for a functional medicine practitioner? Hint: with the help of optimized brand awareness. 

Is Marketing a Functional Medicine Practice Worth It?

Everyone hops on Google to search for the simplest of concerns. If your functional medicine practice is available online, patients that you can help are just a click away from you. So, marketing any kind of business is certainly 100% worth it WHEN done in the right direction. 

Best Strategies for Marketing a Functional Medicine Practice

Not every agency is going to understand how a healthcare-specific business, particularly functional medicine, works. Lucky for you, we specialize in healthcare. With the use of innovative and dynamic marketing strategies, we can yield ideal outcomes for you and the patients looking for practitioners like you. 

Competitor Analysis

Healthcare is super competitive. Your offerings are most likely to coincide with someone else who, probably, knows how to market themselves. The best way to know what is making searching and customers happy is by analyzing your competitors. Let’s rephrase the old saying, keep your friends close, but competitors closer. Wink wink. 

Appealing UI

The ultimate fate-shaper of a website is the consumer. One of the things that consumers love involves having a visually appealing and easy-to-navigate website. A website that seems to welcome your patients is likely to have a lower bounce rate and a higher engagement rate. 

Want a website that helps convert traffic to leads? You are in an ideal place as we prioritize this for all our clients. 

Content Optimization

Did you know that according to Forbes, 84% of brands report seeing success in terms of visibility and awareness? Optimizing your content means satisfying your customers while also catering to the technical needs of search engines. 

It is important to write patient-centric content that gives them exactly the information they need. Our focus is not to stuff your content with keywords. Instead, incorporate them strategically so that those wanting to have certain information can easily find your content. Here’s what on-page SEO includes:

• Meta tags
• Meta description
• URLs
• Internal linking
• External linking

All of these mentioned aspects of functional medicine SEO need to be optimized. However, on-page SEO is only the tip of the iceberg. Off-page SEO, running ads, compliance with HIPAA or other regulations, all of this needs to be handled by an agency. 

How to Select an Agency for Your Functional Medicine Practice

The internet is teeming with marketing agencies, so how can you find the one that will benefit you the most? You should look for some key factors. We have created a list for you if you are a functional medicine practitioner. 

1. Selecting an Agency Focusing on Functional Medicine

The most important thing is to select an agency that is niche. It is better to go for a functional medicine marketing agency, such as Marketing Wind. This is because your needs and the offerings of an agency need to align. 

This is vital because your goal may be to generate leads but the company could merely focus on traffic and not conversion. To avoid this misalignment, it is better to go for an agency with a proven record of helping brand visibility. 

2. Look for Testimonials

You should look for the other projects that an agency is handling. This would give you a brief idea of how well your online presence is going to be. Whether your visibility is worth all investment or not. It can, for the most part, be judged with the help of client testimonials. 

3. Consider an All-in-One Agency

After you have selected a few healthcare companies according to your specialty, you should make sure that they offer all-in-one solutions. This means that they need to have a diverse range of digital solutions specific to healthcare. Some aspects you should be looking for include:

• Web design and development
• Functional Medicine Content Marketing
• Search Engine Optimization
• Social Media Management
• Functional Medicine PPC
• Email marketing

Like Your Practice, Your Website’s Approach Needs to Be Holistic Too…

Have you realized that the word holistic is being used too often these days? That’s because all the aspects of life need to be addressed to have optimal circumstances, much like a business, or a website. If you are a functional medicine practitioner and wondering why your clinic is still not getting the traction it deserves, you should try marketing your practice and be comprehensive about the treatments as your business as you are with your practice!

“Content marketing will make sure your clinic reaches the right audience. It is not only beneficial for the business but also for the people struggling with autoimmune diseases. Imagine how many people you can help by just having an online presence.”

Frequently Asked Questions:

1. How Do I Market My Functional Medicine Practice?

The effective ways to do so include:

• Getting in touch with a marketing agency
• Optimizing your content
• Having a social media presence
• Showcasing your work

2. Why Is Marketing Important to a Medical Practice?

Because most people are using social media or search engines to find their practitioners. If you market your work, it gives credibility to your practice. You can showcase your work to build your brand that people can trust. 

3. How to Increase Patients in a Clinic?

Thanks to the advent of the internet, you can advertise your services and have more patient flow. This can be done by having a strong presence online.