Human beings are where they are today because of the said knowledge. If not for that, you, and probably me too, would still be figuring out what to do with fire.
When it comes to functional medicine marketing it is important to educate your target audience about the wonders it carries.
If people can still believe evil eye wall hangings, dream catchers, and Amber Heard, they can certainly believe you, especially if we tell them how well your treatments work & why they need them!