Healthcare Marketing in Durham, North Carolina
We belong to a world where the only thing that is constant is change.
Every sunrise brings light to the advancements of digital marketing tools, strategies & services just so that businesses all around the globe can perform better and so that they can reach their target audience seamlessly.
If you think about it, the whole marketing charade has taken many sharp turns in the past decades and there’s no telling when it will stop.
However, one thing is certain, if you want to keep up pace with this progressive business market, you need to ensure that your marketing strategies are coherent, scalable, and chronological.
That being said, the healthcare business is no exception. In fact, more than 80% of the US population prefers using the internet for medical assistance when they are sick.
This means that if your medical practice does not have a professional and helpful online presence, you could be missing out on a huge client pool & you don’t want that.
Additionally, due to the neck to neck competition, it is not easy to make your mark and rank without utilizing & following top industry trends.
This also includes being HIPAA-compliant and keeping up with the evolving Google algorithms for the healthcare industry.
Considering all of the above-mentioned facts, you can’t just hand over your medical marketing to just any marketing agency in Durham.
Healthcare is a sensitive niche, which is why you need to hire professionals who know the ins and out of this industry, can research your target audience & their needs, someone who can outsmart your competition & someone who can deliver…in short, someone like us!
1- DURHAM – SEO
Every healthcare practice to ever exist wants to drive more patients to their websites and their physical clinics. However, ever since consumers have started to rely more on their cell phones, to analyze, choose, and evaluate businesses, it becomes imperative that you keep up with the emerging trends to succeed.
Search engine optimization is an amazing digital marketing tool that if used correctly can skyrocket your ROI! For starters, it increases your search visibility in search engines like Google, Bing & Yahoo.
Other than that, the best thing about SEO is that it can help your healthcare practice in Durham to build authority, increase its brand awareness and surge credibility. And who wouldn’t want that, right?
A well-curated SEO strategy includes deeply researched keywords, audience analysis, website audits, link-building techniques, and a lot more.
Just remember that you can not go to just any Durham SEO company. As healthcare marketing comes with its own intricacies, only a healthcare marketing agency in Durham can help you out! Such as Marketing Wind.
We have been serving some of the top healthcare practices in the USA and we can help you too!
So if you live and Durham, and still searching for “SEO marketing near me” it’s time to end your search!
2- LOCAL SEO – DURHAM
Healthcare practices that make it to the top ranks have a much higher chance of conversions than those that are hiding on the 2nd or worse, 3rd page of the search engines.
If your practice wants to meet the eye of potential patients and consumers, you need to apply advanced local SEO strategies to your business to drive the best results!
Optimizing your website for a specific location means targeting a specific audience, catering to their specific needs, and building your authority & reputation in that area.
Needless to say, a properly executed local SEO can double your investment by increasing your organic & foot traffic, enhancing your ranks thus increasing daily SERPs as well.
And not just this, as your practice starts to make its mark, it attracts more authority backlinks and positive reviews from patients which works like a charm for your online presence!
Finding the right local SEO specialist in Durham can be hard as you need someone that is experienced, knows the healthcare industry & understands your target audience!
So if you have a medical practice and you’re still searching for “the best local SEO near me”, book an appointment with us today!
3- PPC – DURHAM
Pay-per-click services can help your healthcare practice in Durham to reach your target audience in such an effective way that the chances of conversions are extremely high.
An advanced PPC strategy includes click-worthy content, leading to a brilliant landing page, & spectacular visuals.
But the most important factor that an inexperienced marketing agency in Durham can miss out on is the target audience research, keyword targeting & A/B testing.
This is exactly why you need a healthcare marketing agency like Marketing Wind that has been creating, running & monitoring successful PPC campaigns for the medical practice for years!
4- SOCIA MEDIA MARKETING – DURHAM
Social media is an incredible platform for online marketing that induces spectacular growth for your healthcare practice. Social media marketing is the best way to connect to prospective patients & consumers to inform them about your niche, educate them, and keep them positively engaged.
A brilliant social media marketing strategy must be based on a well-researched target audience, their pain points, and targeted advertisements, but most importantly it should be a reflection of top industry trends.
So, how do you create an informative, entertaining, and engaging social media presence that can aid more conversions, increase website traffic, and increase brand awareness & authority?
It’s simple, you let us do it!
5- EMAIL MARKETING – DURHAM, NC
One of the best ways to grow your business is to incorporate the right email marketing strategy into it. Emails are a great way to communicate with your patients and to keep them informed & updated about the latest updates, news, promotions, services & discounts.
And not just this, email marketing also serves as the perfect platform to collect important & valuable feedback from your clients.
A brilliant email marketing strategy can help you self-promote your medical practice in the best possible way, it can generate ample traffic to your website but most importantly it can increase patient acquisition thus elevating your return on investments.
That being said, if your emails aren’t captivating or lack creative & persuasive content, it doesn’t matter how much time, effort & money you’ve invested as it can all go to waste!
This is exactly why you need Marketing Wind, one of the top email marketing firms in Durham!
Our email marketing services include click-worthy subject lines, and information-rich email content followed by appealing visuals. Not just this, but to make sure that your email marketing campaigns are successful our strategy also includes A/B testing & email marketing analytics!
Interested to find out more? Book an appointment with us today!
6- WEB DESIGN – DURHAM
First impressions are important. Not just in person, but virtually as well. As all your marketing efforts lead your prospective patients and consumers right back to your website, you need to make sure that your website is breathtaking!
And not just that, it should be highly functional, responsive, navigational & full of informative yet creative content. You must remember that if your website is boring, dull, or slow, chances are that your visitors are never coming back.
Marketing Wind is a top Durham web design company that can stop all of this from happening!
Whether you want to revamp an old website or create one from scratch, our experts can provide you with the best web design services that can enhance the user experience in addition to a lot more!
To find out more, schedule a meeting with our experts today!
7- WEB ANALYTICS – DURHAM
Web analytics is an amazing digital marketing tool that can track your website’s online performance. By collecting & analyzing the data from your website, you can customize your marketing strategy for maximum conversions.
This data includes important insights about your website’s bounce rates, online traffic, & your business goals.
Not just this, as web analytics track visitor patterns and behaviors, it gives you an amazing chance to enhance the user experience for them.
Be that as it may, when it comes to your healthcare practice, you need to be aware that your data requires the highest level of security & accuracy, something Marketing Wind can help you with!
So if you’re looking for the best web analytics consultant in Durham, we’re just a call away!
8- POWER PAGE – DURHAM
A power page is a strategic piece of content that is information-rich, visually appealing, has topical authority, answers consumer questions in the best possible way, and is full of high-volume keywords.
It wouldn’t be wrong to say that a power page alone can generate a tremendous amount of traffic for your website in addition to getting quality backlinks.
Generating a power page for your healthcare practice can mean increasing website ranks, brand awareness, and brand authority, all of which are incredible to gain more patient admissions!
However, healthcare content is measured against different algorithms in order for it to rank, which is why not every other marketing agency in Durham can make it happen. But we can!
Need power page services in Durham? Click here to see what we do and how we do it.
9- CRO – DURHAM
If you ever feel like you’re doing everything right yet your website is unable to drive more traffic or lacks conversions or has increased bounce rates, conversion rate optimization services can change that.
CRO involves analyzing your website for important insights like its speed, responsiveness, accessibility, etc, all of which can help you optimize your website for ideal performance and increased conversions.
The perfect CRO strategy can change the course of your medical practice! Marketing Wind is a healthcare digital marketing agency that can provide you with the best CRO in Durham.
See something you don’t understand? Schedule a meeting with our experts!
WE CAN BUILD YOUR PRACTICE INTO A BRAND
Marketing Wind has been providing medical marketing solutions to some of the top healthcare practices in the USA, and we’ve been doing it for years.
Safe to say that our years of experience serving this niche has led us to perfect our strategies so much so that if you work with us,
You can expect :
- To generate quality leads & traffic
- Increased return on investments
- High-quality, rank-worthy audience-based content
- Creative & highly functional web designs
- Increased patient retention & acquisition
- Terrific business growth
So if you are looking for the best healthcare marketing agency in Durham it’s time to end your search because we’re it.
Remember, you could invest millions and gazillions of dollars into establishing your healthcare business but without successful conversions, and positive returns on investments, all your efforts will be futile.
To maximize your practice’s performance, book an appointment with us today!