Starting a new walk-in dental clinic near me can be hard, but what is harder is getting patients to actually trust you enough to visit you. If you want to become the talk of the town you need to realize the importance of digital dental marketing for your dental practice. By the end of this article, you will have gained important insights into how to increase patient flow in a dental clinic near me.
Taking your business to the online marketplace has become more than just a necessity. Any medical practice that wishes to survive in this fast pacing competitor market, needs to establish its ground to gain authority & attract more patients. The same rule applies to your dental practice as well!
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How Can A Dentist Get More Customers?
As every year more dental practices surface, things get more complicated for the already existing ones. So we have listed a complete guide that can help your dental practice to look more attractive, authoritative & approachable!
Before we get going, always remember, every top business in the world started just from scratch, so the only thing that can limit you, is a lack of inspiration & enthusiasm. Rest assured, following these digital dental marketing tips with consistency will definitely get you more admissions!
The Need for Progressive Dental Marketing Plan
Before we address the elephant in the room, it is important to know why there is a need for a progressive dental marketing plan. The truth is that the world we live in is continuously advancing and so the methods and strategies that worked in the past are not as effective today.
Here are the three marketing catalysts that patients find influential.
Build On Your USP
Every famous brand to exist is known for its unique selling proposition. Building on your USP allows you to set yourself apart from your competition & increase your brand awareness by offering something new to your patients that no other dentist is doing.
While you do this, keep in mind that you can:
- Leverage your locality by analyzing your target audience & their needs. (Ask yourself questions like who are you treating? Kids, adults, seniors, etc. At what time? What services are most needed? etc.)
- Bring something new to the table or fill a missing gap.
- Remind yourself that you are not selling dental services but rather better health for your patients which makes them want to visit you.
Uniques Selling Propositions for Dental Clinics can include offers like
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Positive reviews for your dental clinic near me – The Magnificent Tool For Tractions
If you want to build credibility & manage a positive online reputation, you need positive reviews from your patients. Having a proper patient feedback system can actually drive your sales & attract new admissions.
Remember that you can’t expect patients to leave you reviews, so the best practice would be to politely ask them.
Positive practices to encourage your dental patients to leave a review:
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Incentives For Foot Traffic
Most people feel reluctant to visit a dentist even when they feel like they have a problem. This could be because of the high costs or fear & uncertainty of the treatment. So you need to create a welcoming environment that can persuade patients. That being said, people love free stuff and incentives.
You can use incentives for referrals or first or second visits to drive more patients to your dental clinic.
Attract more patients to your dental clinic with incentives like
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7 Digital Dental Marketing Tips To Increase Patient Acquisition
Take The Light With Dental SEO Marketing
Any digital dental marketing plan is incomplete without a thoughtful SEO strategy. Always keep in mind that as consumer patterns for searching products & services evolve, so do digital marketing tactics. This is one of the main reasons your dental practice can not survive without regular & continuous SEO.
Be that as it may, as the competition grows, you rely more and more on SEO to make you more prominent & searchable. This means you need dental SEO services from a healthcare agency that can help you rank & drive more traffic despite the challenges.
Local SEO
Local SEO for dentists is just as important. This means that based on your locality, you have a chance to target the patients using specific keywords. ( For example, cheapest dental implants near me, or best root canal in Denver, etc.)
Dental SEO will require you to have:
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Show Off Your Expertise with Dental Content Marketing
All marketing efforts can end up in vain if you do not focus on the quality of your content. Always remember that patients are more likely to consume content before they actually take interest in buying your service.
Moreover, content can play a huge role in helping your dental practice rank better. So here’s what you will need.
Power Pages
A power page is one of the best ways to increase your search engine visibility. This piece of content can drive incredible traffic toward your dental website, thus helping you gain topical authority, acquire powerful backlinks, achieve better ranks and build trust.
Here’s how we create a power page!
Dental Marketing Blogs
Dentists often think, ‘is blogging on dental topics worth it?” The answer is hell yes!
With a regular dental blog, you can help millions of patients by informing and educating them about certain dental procedures, home remedies, quick & easy tips, oral hygiene, and whatnot.
Continuously updating and optimizing your data according to the needs, queries, and concerns of your target audience can most certainly get you noticed. One of the biggest examples is WebMD.
Dental Social Media Marketing
Digital Dental Marketing is incomplete without social media.
90% of the US population is accustomed to using social media platforms & you can use this to your advantage. The best part about engaging audiences on this platform is that you have a global outreach.
So even if you can only provide service to a specific locality, you can still spread awareness to a global audience thus getting more likes, shares, and follows.
Proper & professional dental social media marketing requires a lot of effort, time, and hard work, so you can always hire a healthcare marketing agency that can do it for you.
Here’s a visual marketing guide you can use to keep your online consumers engaged.
Dental Email Marketing
The reason we’ve included dental email marketing in the top tips to attract patients is that there is no other digital marketing tool that is heavy on conversions but light on the pocket. People nowadays do not like to receive calls so email marketing is one of the best ways to stay in contact with your existing clients & attract new ones as well.
How to attract new patients for dental email sign-ups
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Benefits Of Dental Email Marketing
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Do note that while dental email marketing is pretty efficient & effective, you do not want to bore away or bombard your clients with too many emails. So for successful conversions, it is important to follow the right email marketing practices that can yield results.
Dentistry Advertising
If you want to stay on top of digital dental marketing, paid advertisements are one way to make sure that your ads reach people interested in buying your services.
Let’s just say that someone looking to get dental implants visited your website but did not book an appointment right away or was interested in looking at other dental practices before making a decision. When the cookies from your site help your advertisements reach their browser, it keeps reminding them that they still need this service, thus increasing the chances of conversion.
The two types of paid ads can be categorized as
1. Facebook Ads
Advertisements on Facebook are most beneficial because of the number of consumers using this platform. Moreover, its amazing analytics will make sure that you reach the right target audience. And if that weren’t enough, Facebook dental ads will cost you much less than pay-per-click.
2. Dental PPC
Google advertisements or pay-per-clicks are another way of making sure that your potential patients can find you. Contextual ad retargeting can display your advertisements on websites related to dental practices.
Imagine reading a blog about tooth decay, its causes & treatment while a side displays your dental ad that says “Discounted fluoride treatment for tooth decay”, wouldn’t that be convenient?
Similarly, you can change your PPC ads according to the sites and their content thus increasing your chance of successful conversions.
Digital Marketing For Dental Practices – All Under One Roof!
Give Them Something To Remember With An Optimized, Responsive & Functional Website
Creating a highly responsive website is similar to opening up an outlet somewhere. The only difference is that this outlet remains open 24/7 and can assist with more conversions than the physical one.
A best dental website should be able to funnel patients towards booking an appointment, and for that to happen you can not depend on free dental website templates off the internet. You need to create an experience for your visiting patients and just existing is not enough.
Attributes of best dental websites to boost conversions
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Utilize Additional Resources
When it comes to digital dental marketing you need to make sure that your online presence can be used to increase your brand awareness and authority. And for this to happen, you shouldn’t just depend on Facebook and Instagram, but rather utilize additional resources.
You can use resources like
- Audio / Video Podcasts
- Webinars
- Vlogs
- E-books
- Slideshows / Presentations
7 Digital Dental Marketing Tips To Increase Patient Acquisition – Final Words
Remember, for a perfect dental online marketing campaign you need to focus on analyzing your competitors, setting smart goals & objectives, considering a marketing budget, and most importantly considering time mapping for the achievement of set goals.
The bottom line is, developing a dental marketing plan is not as simple as taking a stroll in the park but with hard work, consistency, and patience you can most certainly drive more admissions to your dental clinic!
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