As more and more healthcare businesses are surfacing around us, the struggle to make it to the finish line keeps getting harder and harder.
If that wasn’t enough, the continuous advancements in how people view your business, and how Google ranks it, have created a state of uncertainty that troubles many businesses, especially the ones that cater to the healthcare industry.
What are the top healthcare marketing trends that can keep you in the marathon? And how can you create a marketing strategy that drives ROI? Let’s explore this in this article!
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What Causes ROI to Increase?
ROI, (return on investment) is a calculation of what you have earned compared to what you have invested.
Simply put, if your sales grow, and you easily surpass your expenditure, your revenue will increase.
Here’s a tip, if you observe your employees walking around in Louis Vuitton and spending their vacations off in Hawaii, it is a hint that you’re doing a little too well! Kudos!
What Causes ROI to Decrease?
According to Fundera, around 20% of small businesses fail within the first year due to dropped ROI. This happens because they do not make as much, as they end up spending in marketing their product/service (the wrong way).
There are a number of reasons why your investments could still fail to give you your target ROI, even when you are doing everything right. (And no, an evil eye is not one of them.)
Before we discuss that, let’s look at the digital marketing trends in healthcare that can actually increase your sales & generate authentic leads to get you that target return on your investments. (and maybe a Bugatti La Voiture Noire)
6 Remarkable Healthcare Marketing Trends You Can Use to Increase ROI
Skyrocket Tractions with Higher Search Visibility
It’s no news that for a majority of patients, cell phones are the first point of interaction between you and them.
When a patient looks up his symptoms or searches for a procedure or a service, your business has a chance of meeting their eye IF you practice an efficient SEO, which is why it is the number one marketing trend in healthcare.
Keep up with the Emerging AI via Voice Searchability
How does voice search impact SEO?
It would not be wrong to say that people nowadays talk more to Alexa, Siri & Google assistant than they do to other human beings.
These voice-operated AIs have become such a huge part of our daily lives that conversational phrases and especially ‘near me’ searches have caught many eyes.
Keeping this development in mind, businesses need to adhere to voice search SEO so they can meet their client’s needs.
This requires healthcare businesses to:
- Use simple yet interactive keywords & phrases that directly answer the most asked queries.
- A continuous cycle to optimize their data & update it as required.
- Consider investing in geopositioning & local SEO.
Here’s how a properly done SEO can increase your sales:
- Your organic traffic will grow
- You will get quality leads
- The more you appear, the more they’ll get to know your brand
- Your brand authority will build trust among your patients
See something you don’t understand? Schedule a 30-min free consultation with the experts at Marketing Wind!
Grab Eyeballs – Strategic Content Advancements
Content marketing in healthcare is as important for your practice as salt is for any food.
With Google’s ranking factors constantly changing for the healthcare industry, you will only have the upper hand if you keep up with the new trends & updates, and optimize your content regularly.
Differentiate Between Professionalism & Creativity
The trick with healthcare content marketing is that you have a chance to educate your audience about your services & the way you do things.
Remember, your content should be customer-centric. It should be professional, and informational but also creative enough that readers do not get bored! (Don’t forget, if they did get bored, social media platforms are just a click away!)
A strategic healthcare content marketing can:
- Get you in Google three pack
- Educate your audience & answer their queries
- Persuade your prospective clients
- Build brand recognition
- Build trust
Marketing Wind knows how you can end up in Google’s top ranks! You don’t? Let us do it for you!
Head-Turning Techniques – Utilizing Spectacular Visuals
Have you ever heard of a museum of illusion? People blow hundreds of dollars to spend just a day experiencing visual trickery & whatnot. That is the power of appealing visuals.
This is why next on the list of remarkable healthcare trends we have aesthetics & visuals.
According to Finance Online, 90% of users tend to exit a website if it has a bad design.
The more presentable, relatable, and compelling your website’s visuals are, the longer your prospective clients are bound to stay on the website.
Appeal to the Senses – Customized Web Designing
A captivating customized web design can help you:
- Elevate user experience
- Increase customer engagement
- Build website credibility
- Increase customer loyalty
Keep up with the latest healthcare marketing trends & get the best designs for your healthcare business. Let us show you what we can do at Marketing Wind with a 30-min free consultation!
Elevate User Experience & Increase Browse Time
Another cardinal healthcare digital marketing trend includes elevating the user experience of your website.
How often will you visit a host who is mean, inhospitable, and lacks etiquette?
Or rather, how long would you stay at a website where the pages are slow or the redirects don’t work or the images do not load?
Hardly for a few seconds…and then you’re gone.
This is exactly why according to UX Statistics, around 70% of businesses fail if they have a bad user experience on their websites & applications.
Creating an optimal user experience also means adhering to Google’s E.A.T (Expertise, Authoritativeness, & Trustworthiness.
This not only increases your chance of getting ranked but also lets your patients find the answers they’re looking for. Here’s how it will help increase your ROI:
- Maintain user retention
- Aid with more conversions
- Bring down/hold development expenditures
Looking for the best web designs to start a notable healthcare business? We have some great ideas! Let’s discuss!
Additional Resources (use all blogs, podcasts, webinars, etc to reach businesses)
Telehealth – The New Healthcare Approach
While you are limited by the HIPAA regulations for other marketing channels, such as emails, your patient portals are a great way to broaden your marketing horizons & score maximum engagements.
The use of telehealth jacked the graphs at the beginning of the pandemic and became one of the top adapted tools for increasing conversions.
This means that you can treat your patients with a more patient-centric experience, give them options for appointments, suggest condition-based content, and provide them with their medical history, etc.
Which in return all funnels down to increased conversions and a higher ROI.
Check how are you doing! Calculate your ROI
Increase Your Digital Resources & Reach
While we’re on the topic of increasing user engagement, another healthcare marketing trend is being observed across many businesses, which is the creation of more content that is not confined to just the visual senses.
Yes, I’m talking about podcasts, webinars & social media.
One biggest example of educating audiences through more means include Dr. Mike Varshavski who is a healthcare internet sensation with 4.4 million followers on Instagram & 10.3 million subscribers on youtube.
Dr. Mike engages with his audience with a variety of tools and he makes his content so captivating, that you learn from it, without even knowing about it.
You can use this as an inspiration to educate your patients about your specific field, and don’t worry about the content, as Marketing Wind can help you with it.
Want to know more?
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CRO – Conversion Rate Optimization
What is the purpose of conversion rate optimization?
In simple terms, the purpose of CRO (conversion rate optimization) is to pinpoint the exact pointers/indicators that cause an increase or decrease, in your engagement or sales.
CRO acts like a diagnosis of your website, as it allows you to update, change or even improve the elements that are a star of your business.
What are the Benefits of Tracking Conversion Metrics?
- Your revenue per visitor increases
- You acquire more customers
- Your website adapts to client needs
- It increases your ranks & visibility
- Purifies user experience
- Allows guaranteed business growth
Reasons Why Your Healthcare Marketing Initiatives Might Fail.
Why They’re Reluctant to Trust you – Mistrusting Clients
Healthcare marketing is a transactional business. If your patients only see your side of the story, they are most likely to shy away from being persuaded into buying your product/service. (Nobody likes narcissists, people want to see real results!)
According to a survey, 72 percent of consumers view ratings & reviews before they consider choosing their healthcare providers.
This means that in addition to creating an updated, interactive & seamless website structure, you also need to create a proof of your deliverables.
You can do this by obtaining and sharing remarkable reviews or testimonials from your past patients and business partners, not just on your social media platforms but also on your websites.
A Catastrophe in Action – Ignoring Data
Your website is telling you all you need to know: from the pages which are the most visited to the paths that your patients are taking. Utilizing this data can help you implement changes to your website that can increase your visitors.
A good healthcare marketing strategy always includes performing web analytics.
This can also be applied to your marketing campaigns to evaluate the effectiveness & plan in advance to adapt to better strategies.
The Oopsie Doopsie – Measuring the Wrong Metrics
Imagine baking a cake with the wrong-sized cups & spoons.
You’ll say that you followed the recipe exactly as it were, but the truth is you chose the wrong instruments & now all you have is a hard piece of sugary flour, that even the dog won’t eat.
Similarly, It is important to know which metrics need to be measured in order for you to consider your marketing strategy successful.
If you fail to measure the right metrics, all your efforts could be wasted in trying to make a sense of what went wrong.
Every business has its own goals to base its metrics on. Decide what are yours, and keep your focus solely on them.
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Good-for-Nothing Zone – Inability to Adapt
Suppose you are being offered a hundred food items while you are only thirsty for water. It won’t matter how scrumptious the food is or who is offering it to you.
The only thing that will matter is that you are now just as angry as you are thirsty.
For any business to thrive, it is important that client needs are met. You could be doing everything right and still fail to reach your target goals & objectives at the end of your marketing cycle.
This could point to one thing. Your marketing strategy is not aligned with your patients’ needs & you were unable to meet their expectations.
Such an approach can have devastating repercussions, thus resulting in lost investments, negative publicity, disarrayed brand image, and lost credibility.
Takeaway – 6 Remarkable Healthcare Marketing Trends You Can Use to Increase ROI
Correctly executed, the benefits of healthcare marketing are not only profitable for you but also beneficial for your patients.
As healthcare marketing trends are continuously changing and adapting, one thing that can significantly increase your return on investments is investing in good healthcare marketing companies that can help you stay in the race!For notable healthcare growth, contact Marketing Wind today!
