Building Authoritativeness (E-E-A-T) for Functional Medicine Practices Online
Key Takeaways Building E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) is essential for functional medicine practices competing online in a highly scrutinized healthcare niche. Patients today verify credibility through practitioner credentials, reviews, and quality content before committing to treatment. Google’s quality rater guidelines evaluate functional medicine websites with higher scrutiny due to their “Your Money, Your…
Patient Search Behavior: What Queries Drive Functional Medicine Appointments
Key Takeaways Patients start with symptom-based queries before moving to condition-specific or provider-focused searches. Search intent evolves in stages—informational, evaluative, and transactional—each requiring tailored content. Local SEO is essential, with “near me” queries dominating appointment-driven searches. Pain points with conventional medicine often push patients toward functional medicine, making empathy-driven messaging critical. Future trends like AI…
How AI-Driven Search Impacts Functional Medicine SEO in 2025
Key Takeaways AI search has shifted patient discovery from keywords to conversational queries. Google’s AI Overviews and tools like ChatGPT are summarizing answers, reducing clicks to websites. E-E-A-T signals (expertise, experience, authoritativeness, trustworthiness) are critical for medical SEO. Functional medicine practices must adapt by creating patient-focused, structured, and locally optimized content. Future-proof SEO means embracing…